Bloggers have done similar tactics from marketers to use holiday marketing in their blogs. This helps bring in readers and increase traffic, provided they’re covering something new that other marketers haven’t touched yet.
A common topic often covered by marketing blogs is anything that’s crafty and can be done with sticks and glue. It’s a great way to showoff their artistic abilities meanwhile providing awesome content that’s as much fun to read as it is to create.
Another popular theme is creating a comprehensive guide on how to pull together a Valentine’s day marketing theme. This is great if you have extensive experience on the subject matter and your professional input has depth to it. This strategy is great when combined with visuals such as detailed infographics and step by step tutorials.
In this article, we look at 12 different bloggers that used three different styles for their Valentine’s Day blogs.
Printables
Printables are one of the most popular Valentine ideas from bloggers. Some bloggers would create cards or other design assets that their readers can present to their loved ones.
Hey, Let’s Make Stuff
Cori George isthe DIY blogger behind “Hey Let’s Make Stuff”. She’s also known to prepare SVG printable files of her crafts for her readers to enjoy and use in their lives.
In 2019, Cori created Valentine’s Day Card printables for her readers. She has six designs that any of her followers can use to give to their significant others or loved ones. Cori also demonstrates how her readers can fold the cards properly and the sizes needed for printing.
Printables are one of the best Valentine’s Day ideas because not many find the time to head to the store and buy a stock card. Plus, Cori ensures that her readers are guided through the process of showing how to give the card through folding.
Tell Love and Party
Sara is the owner of the Tell Love and Party blog. She writes about party, DIY, and interior posts, among other things. She also creates printables for her readers.
Her Valentine’s Day printables are famous quotes turned into typographies from the shows: Friends, The Office, and Parks and Recreation. Fans of the shows will love to receive this because not only will they get the reference, but they will laugh as well.
She also has other Valentine’s Day printables such as cake toppers, postcards, and stickers for her readers to enjoy.
Guides
Guides have been a popular type of blog post that many bloggers and marketers use. Some bloggers have used guides for their Valentine’s Day Ideas, and it works.
The Beauty Department
Kirstin Ess and Amy Nadine run and are co-founders of the Beauty Department, a hair and make-up focused blog.
In 2013, The Beauty Department posted their “Why Not” blog post guide for make-up enthusiasts. There, they use red lipstick, lip brush, red glitter, and clear lip gloss.
On the infographic style guide, photos of how to apply make-up are shown.
Valentine’s Day doesn’t have to be about giving gifts. The Beauty Department wants to instill confidence in their readers during Valentine’s Day by looking good. Even if the glitter look doesn’t shout kissable lips, the aesthetic can boost the individual’s confidence even for a day.
BarkPost
Dog lovers everywhere will love this blog. BarkPost provides readers everything and anything dog-related. Funny, good, and cute dogs are some of their many features on the blog.
In one of their blog posts, they listed different stationery ideas that dog lovers would love to receive on Valentine’s Day. They provided illustrations or graphic designs from different designers, which are all aesthetically pleasing to look at.
Whether the owner is giving it to their loved one or their dog, BarkPost’s list is one of the best Valentine’s Day ideas for dog lovers.
Impurrfect Life
Kamira runs Impurrfect Life, a blog she started after losing her cat to cancer. She doesn’t only blog about losing pets, she also creates designs and hosts giveaways.
For Valentine’s Day 2018, she posted an infographic she created on how to spend Valentine’s Day with your pet. For many, Valentine’s Day is shared with significant others and loved ones. But for those who have fur babies, Valentine’s Day is also another reason to show their fur babies an extra dose of loving.
On the infographic, she shared that you can have some quality time with your pets or give them gifts. For those who have yet to have their fur babies, they can either adopt or volunteer. It’s one of the best Valentine’s Day ideas in the list because it presents how fur parents can show their love for their fur babies. Meanwhile, those that don’t, can benefit from it too by adopting or volunteering.
Visuals
Visuals can enhance any blog posts because photos can contribute to the readability of the blog. By adding a simple text-type visual or graphic design, readers can click on the blog or skim the blog post. Plus, if the visuals are related to the topic, readers may get an overall feel of the blog post.
The Kitchn
The Kitchn is a magazine that provides recipes, lessons, and advice for their readers.
For those who love astrology (and chocolates!), they can get a kick out of the infographic created by The Kitchn. They even provided descriptions below of how those chocolates relate to one’s zodiac sign.
The descriptions may or may not connect with you, but it’s a clever Valentine’s Day idea. It enables to establish a connection with the reader. Not only that, the infographic is shareable to other people. This could lead people to their website and eventually learn more new recipes along the way.
Fatherly
Fatherly is a website that provides advice and news to fathers. Not many websites or blogs focus on fathers, and Fatherly is leading the pack.
For their list of romantic gifts to give to wives on Valentine’s Day, they provided a simple graphic design for their blog post header. There, it features some of the gifts they listed on the post. The graphic design serves as a preview of what they’re presenting to husbands and fathers.
From the photo, fathers can get an idea of Valentine’s Day gifts they can give. Also, it might make them click because Fatherly has 11 gift ideas on the blog and the photo featured only six.
Easy Blog Emily
Emily is an up-and-coming 20-something blogger dedicated to helping others to launch their blogs through tips.
In 2019, Emily posted a guide for bloggers on what Valentine’s Day-related blog posts to write for different bloggers. It’s a nice gesture for those starting since she is too. Also, bloggers don’t have to look around as much for new ideas. She’s given them topics that they could write.
Moscato Mom
Lynsey Kmetz runs the Moscato Mom, a lifestyle blog that covers everything food, travel, and wine.
Just like Emily, Moscato Mom provided her list of giveaway tips from bloggers for bloggers. Guides like these can help bloggers come up with their giveaways on Valentine’s Day. It will help establish a stronger connection and better engagement with their readers through their blog posts or on social media.
Food Bloggers
Fifteen bloggers teamed up for a Valentine’s Day giveaway in 2015. They gave away a $300 Amazon gift card to one lucky winner. Their giveaway campaign ran from February 2 to 9.
The graphic design specifically created for the event was good. The copy in the graphic design was straightforward. One can figure out what it’s about and who the event organizers were. All participants need to do was sign up and cross their fingers to win the grand prize.
Pink the Town
Amanda Losier owns the blog Pink the Town. The blog covers different topics like fashion, beauty, and decor.
Back in 2014, Pink the Town partnered with Blush & Bloom, a wedding and event website. They invited readers to join a DIY flower arrangement workshop. Participants got goodies and received a 15% discount at Bicycle Boutique.
Hosting a workshop is a great Valentine’s Day idea. It’s a way to show off the blogger’s expertise and allows for more recognition for the collaborator.
The graphic design for the flyer was apt and on-brand for the blogger. It was colorful and eye-catching so readers get interested in the workshop.
Sarah Hearts
Sarah Khandijan owns the Sarah Hearts lifestyle blog. She has a background in graphic design, so she also provides printables for her readers.
Just like Pink the Town, Sarah Hearts invited her readers to an art workshop. The flyer for the event is simple. The copy also includes the link where people can type. Overall, it’s much better to include the link rather than cluttering the copy.
Key Takeaways
Different bloggers have different Valentine’s Day ideas to attract more readers and differentiate themselves from the competition. Some bloggers go the extra mile to create graphic designs for their blog posts. It’s a good way to add visuals to their blog to enhance readability.
The 12 bloggers utilized these popular Valentine’s Day ideas well because they’re on-brand and they bring readers to their blog. Well-made printables, guides, or visuals make their Valentine’s Day blog more enjoyable for readers.